When you think of multifunctional clothing, what comes to mind? I am sure that everyone has seen the scarves with pockets in them, or the socks with pockets. Multifunctional clothing seems to be defining the 21st century, consumers are looking for more from their closets. Todays clothes are more than what they used to be.
Emami is a Scandinavian design company who has been bringing out clothes that have almost limitless functionality. Their designs are avant-garde and their clothing is low impact on the environment. Their clothes are strong and durable, which means they won’t wear out as quickly as other fabrics would.
These young designers are going from strength to strength with their designs, which are becoming quite popular.
Their catalogue isn’t that large, consisting of around twenty items. They vary from basic clothes, which are mostly leggings and tank tops, to their more complex multifunctional clothes. Their biggest success would be the limitless dress. One dress with forty different ways to wear it.
The clothes are a bit pricey, and their catalogue doesn’t extend beyond size 10, but an Emami multifunctional dress could be a pleasant little addiction to the traveling wardrobe. Their designs are elegant, the colors are also very basic, so it would easy to throw together an outfit. The dress would set you back around $160, but it seems worth it.
Emami have been on the market for about a year and have been making a lot of headway in the multifunctional clothing industry. Until recently, the genre didn’t really exist, and Emami has filled that niche perfectly.
Emami of course, aren’t the only company producing multifunctional clothing, for a while there has been clothes that resist stains and even clothes that could conduct electricity.
Clothing fabrics have been going under rapid changes, and with them, our wardrobes will also change. It will be interesting to see how fashion will develop over the next few years.